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Be everywhere they spend the holidays, with VyaPay

Despite a global pandemic and its strong economic headwinds, retail analysts are predicting higher shopping volumes throughout the holiday season, especially in ecommerce, mobile and virtual channels. This year’s growth, while modest, will increase between 1 and 1.5 percent, bringing in up to $1,152 in holiday spend, according to Deloitte’s annual holiday retail forecast.


Ron Sides, vice chairman of Deloitte’s U.S. retail and distribution sector leader, expects health, financial concerns and safety to be top of mind for consumers at the start of retail’s peak season. “For retailers, this holiday season will continue to push the boundaries on the importance of online, convenience, the role of the store, and the criticalness of safe and speedy fulfillment,” he said in a Sept. 15, 2020, statement to the press.


Three holiday season priorities


COVID-19 has changed consumer behavior but hasn’t dampened holiday spirit, stated Justin de Graaf, Google’s global head of research, insights and ad marketing. In a recent discussion with Jamie Levy, engagement lead at Shopify Plus, he cited 3 critical factors for helping retailers and third-party service providers build a resilient holiday plan:


“We have to be ready for what’s different,” de Graaf said. “Let’s recap what we’re seeing. First, a dramatic shift to digital across many categories, not just a few. Second, people are shopping earlier than ever, starting now. And the third, people are seeking value through quality and price with more decisions being made online.”


1. Digital expertise


VyaPay has been a driving force in the shift to digital commerce, even before the coronavirus accelerated mobile and digital adoption rates. Our premier payfac solution makes it easier than ever to integrate leading shopping cart brands like Shopify, Magento and others while adding security, convenience and data-driven decisioning.


VyaPay’s advanced technology tools help service providers and their merchant customers optimize revenue by leveraging real-time analytics, graphical reporting capabilities and VyaShield, a chargeback automation system designed to reduce and eliminate chargebacks.


Best of all, VyaPay’s payments acceptance options improves the customer experience by enabling customers to check out with their preferred payment methods and local currencies. These capabilities accelerate the checkout process and reduce shopping cart abandonment.


2. Always-on support


At VyaPay, we understand that processing transactions securely, quickly, and reliably is essential to your success. We’ve made it our mission to provide the best payment solutions for your business that are easy to implement with the flexibility and strength to support future growth.


VyaPay processes a range of payment types and Card Not Present electronic payments, including major card brands, ACH, eChecks, 3D Secure, 3DSv2 and cross-border payment schemes. We partner with merchant acquirers, ERPs, CRMs, ISVs and VARs, saving them time and money and helping merchants of all sizes and industries transform the B2B experience.


Our always-on, always-connected processing technology will help you and your partners drive customer engagement and loyalty, whether your customers shop early, frequently or once a year.


3. Quantifiable value


In the weeks, days and hours leading into peak holiday season, VyaPay can help Independent Software Vendors (ISVs) and Subscription-as-a-Service (SaaS) providers deliver timely services and support to merchants when they need it most.


VyaPay’s advanced analytic tools will give you and your business customers the confidence needed to meet logistical pressures, customer preferences and vendor requirements. VyaPay’s payment facilitation engine, PCI Level-1 gateway and always-on, always-connected support services will give you a solid and flexible foundation as you grow and scale.


Our transparent, real-time reporting will provide a single-access view across your customer portfolio and the granularity you need to assess each customer’s enterprise. Let us help you strike the right balance of secure commerce and personalized service to eliminate uncertainties and drive prosperity and good cheer throughout the holiday season.


Time-honored traditions


COVID has reset consumer expectations of what they want or need to buy, de Graaf concluded. Today’s customers are more focused on value than ever before. Google search has steadily shifted from deals, coupons and best prices to looking for value in quality and price, he added.


“These new [quality and price searches] are a signal to my team of a larger shift in underlying consumer needs and behaviors, and we expect those behaviors are going to continue through the holiday season as shoppers will be buying online and seeking to find those perfect gifts,” de Graaf said. “As we’re looking ahead to the holiday season, I find a lot of comfort in knowing that a lot has stayed the same.”


Digital expertise, always-on support and quantifiable value, with plenty of room for growth. These critical essentials, combined with VyaPay’s stability and innovative tools, will help you navigate the ever-changing global business marketplace and stay ahead of your competition. Give the ultimate gift to your business this holiday season with a VyaPay partnership.

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