Understanding what it takes to accept online payments
Online payments can be confusing for retailers creating an eCommerce site.
A quick and simple breakdown of the essential elements needed and what to look for when selecting a payment processor are shown below.
Identifying the basic necessities, how they work and why they are essential is the first step in the establishment of an eCommerce site. The big three components needed are:
1. online shopping cart
2. merchant account
3. payment facilitator
An online shopping cart is where consumers go to purchase inventory. This serves as the web-based storefront and establishing it is easy using platforms such as WooCommerce, Magento, Shopify, and PrestaCart. These platforms help set up the online store and develop its functionality.
A merchant account is a type of bank account that needs to be created before a business can accept credit cards, debit cards or ACH payments. Merchant accounts are what allows a business to accept online payments and is the first step of processing payments. VyaPay can provide you with a merchant account that deposits credit card payments into your existing business bank account.
A payment facilitator provides the software needed to securely process payments online. The gateway software and merchant account ultimately work together to allow you to accept payments as part of your online shopping cart.
The Easiest Way to Find the Basics
If finding each of these components separately seems complicated, consider integrating them together and choosing an all in one payment facilitator that can offer you the online shopping cart, merchant account, and payment gateway.
Payment facilitators that offer all three of these features are convenient and more efficient.
Payment integration increases efficiency by accepting payments directly through the online shopping cart. If the two are not integrated then customers would be redirected to a third party website to make their payment before the purchase is completed. Moving to a third party website can result in customer confusion and loss of trust in the security of the transaction.
Another advantage of choosing a payment facilitator that offers both the merchant account and payment gateway is having a single point of contact when errors with the processing occur. If they are separated, then calling two different companies to solve a problem can waste time and be frustrating for the business.
Businesses that process payments through an online shopping cart must be responsible for keeping sensitive credit card information safe. Payment fraud is considered fairly common but choosing a payment gateway that offers the topmost security measures possible can protect a business.
The most important thing to look for when selecting a payment gateway is to make sure that it is PCI Compliant and on Visa’s Global Registry of Service Providers (http://www.visa.com/onthelist). If the gateway is PCI Compliant then it practices the best security measures possible. Features highly desirable in a payment gateway are the use of tokenization and off-site servers. These features will eliminate security risks and protect a business from fraud. All-in-one processors should be able to offer this as well as submit line item details to the point of sale so that the liability (should a security breach occur) is significantly reduced.
Understand the Processing Costs
When starting an eCommerce store, confirm the fees and charges that come with using online payment processors. Many processors have additional fees for their services that can create unneeded expenses.
Look for processors that offer no setup fees, no upgrade fees, no maintenance fees, free in house customer support and a chargeback management team. Some processors also offer flat rate pricing options that explicitly determine their monthly processing fees.
Get the Best Customer Support
The best all-in-one processors should offer in-house 24/7 support. If a technical issue occurs when processing a payment, having a support team that is reliable can help to quickly resolve the issue.
VyaPay is a secure PCI Level 1 payment facilitator gateway that businesses use to process a variety of electronic payments (e.g. VISA, MasterCard, American Express, Discover, ACH, eChecks, international payments, 3DS Secure, 3DSv2) online and in-person. To learn more, contact VyaPay at m11.c30.myftpupload.com or call 1-833-4-VYAPAY.